We are living in a society of abundance now, with plenty of products to chose from the market place. Although we all know that the optimal strategic is delayed gratification because the price of the product eventually go down after the initial marketing boost is over. But knowing in theory and apply it in reality is different, I guess it is in our gene to enjoy instant gratification because we human has been living in a world of scarcity for so long before the industrialization came along and boost our productivity.
So, in order to curb our desire to own everything the second we saw them, what can we do?
This is a small tip my psychotherapist friend teach me to overcome my obsession of books. Before I used this technique, I am buying about 4-5 books per month and I see no end to my obsession and I am running out of space to store all those books.
After using the technique, I am more in control of my buying desire. I am able to pause for a while before I make the purchase decision. And I am now have more patient to wait for that book to be available in the library for loaning, which does helps a lot to reduce my book budget. In some month, I ever managed to completely wipe out my expense on book purchase.
This is how it goes:
1. You saw something (be it guitar, book or iPad) you think you want to have it.
2. You look at yourself as an external party, something like another person who know what are you thinking.
3. And you tell yourself something like “ok, this me is seduced by latest product again, he is falling to the marketing plot again. When is he going to wake up?”
4. By looking at yourself as external party and asking all those question, maybe it helps to delay your purchase decision because you are not so engaged right now with the product and you can have a better judgment whether is this newer product going to add value to you or not.
Hope this helps.